Sparta Nutrition, Jen Selter collab on product line

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Sparta Nutrition, Jen Selter collab on product line

Sparta Nutrition and fitness influencer Jen Selter are joining forces.

The Wayne, N.J.-based company announced that it has partnered with social media mogul on the Jen Selter product line that’s currently under development.

"It is my absolute pleasure to announce this collaboration," Murtaza Khawaja, the chief executive officer and founder of Sparta Nutrition said. "Teaming up with Jen is an exciting development for our company as her values clearly align with our core beliefs of authenticity and transparency. Sparta Nutrition was born from the belief that individuals deserve real products with real results, an overarching quality Jen confidently stands behind within her own brand. The Jen Selter line will introduce to the public a new way to fuel. Selter is an ideal partner. Her brand personifies our mission to create real value with premium products."

Together, the two look to create a product that will help optimize health without sacrificing taste, and will be available through Sparta Nutrition as part of GNC’s Exclusive Product lines that are sold in the retailer's stores globally, the company said.

"I think Sparta has found a very strong avenue in delivering products with unique flavor profiles not found with any other company. I am so excited to launch my signature line through GNC," Selter said. "Sparta has such a great grasp of where the market is currently and are visionaries for the future. I have been offered many deals by companies who have only wanted to aggregate my 38+ million followers, conversely, Sparta Nutrition understands the importance of integrity with not only their products but relationships."