Start-up seeks capital for fish-friendly hemp oil omega supplement

 

 

VANCOUVER, British Columbia - In an effort to help save the world’s fish population, a new company on Thursday launched a healthy and fish-friendly alternative to fish oil. Envision Naturals has created a hemp seed oil in soft gel form that provides consumers with the omega essential fatty acids they require for a proper diet. 

 

Envision Naturals, in an effort to increase awareness for their product and raise some initial capital, has launched a KickStarter campaign that will run through July 3 with the goal of raising $75,000 Canadian ($59,800 U.S.) to finance the first production run. 

 

“It is about providing an environmentally friendly, healthy product that will help people,” said Chris Dollard, co-founder of Envision Naturals. “The growing awareness of the importance of omega EFAs has led to an explosion in their consumption but this explosion is not without its risks. It is our goal to mitigate these risks to the environment and provide people with an alternative that gives them the Omega EFAs they require.”

 

“We realized something needed to be done and figured there had to be an alternative,” said Anton Mattadeen, co-founder of Envision Naturals. “We partnered with a researcher at the University of BC and realized that hemp could provide that solution.”

 

Hemp, which the company is quick to point out is not marijuana, is made from cold-pressed hemp seeds and is considered to be a good source of EFAs for the human body. It is vegan-friendly, and is certified organic by Pro-Cert Organic Systems, certified Kosher by the Orthodox Union and certified Halal by the Halal Product Development Services, Envision Naturals reported.