Viactiv supplement brand expands with new Digestive Health Soft Chews

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Viactiv supplement brand expands with new Digestive Health Soft Chews

By Antoinette Alexander - 06/01/2018
Adare Pharmaceuticals’ consumer products subsidiary, Activ Nutritional, has launched its new Viactiv Digestive Health Soft Chews, expanding the Viactiv supplement brand into the digestive health category.

Viactiv Digestive Health is a 2-in-1 supplement that is designed to help feed good bacteria and fight bad bacteria to keep things balanced. The dark chocolate-flavored chews are individually wrapped and require no refrigeration.

“Our proprietary, heat-treated and dried Lactobacillus LB Fermentate is preserved and effective so it can do its job as it passes through the digestive system,” said Craig Sheehan, general manager of consumer products at Activ Nutritional in Lawrenceville, N.J. “The dark chocolate chews are also individually wrapped, which make it easy for consumers to take wherever they are, and contain at least 50 percent less sugar than gummy probiotics.”

Viactiv Digestive Health chews are formulated with 10 billion cells of the Lactobacillus LB Fermentate — a combination of concentrated Lactobacillus LB probiotic bacteria cells, nutrients and metabolites, created through a fermentation process of Adare Pharmaceuticals. Lactobacillus LB Fermentate has been tested in more than 40 peer reviewed scientific studies, including 15 human clinical trials, and is one of the only Lactobacillus-based alternatives to pills, tablets, and powders, the company stated.

New Viactiv Digestive Health will launch at Rite Aid stores and on Amazon. The suggested retail price for the 42-count canister is $21.99.