The Vitamin Shoppe debuts vitamin, supplement subscription service

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The Vitamin Shoppe debuts vitamin, supplement subscription service

The Vitamin Shoppe wants consumers to be able to personalize their vitamin and supplement intake.

To do so, the retailer is launching Only Me, a personalized online assessment that delivers a custom assortment of vitamin and supplements to participating subscribers each month.

Designed by medical experts, Only Me uses a detailed questionnaire about current health status and daily routines in order to curate a wellness plan for each individual.

"At The Vitamin Shoppe, we understand that wellness is not one-size-fits-all and that our customers are looking for custom solutions to meet their own unique health and wellness goals," Sharon Leite, the chief executive officer of The Vitamin Shoppe, said. "With the launch of Only Me, we are encouraging customers to take time for self-care and prioritize their health, with the ease and convenience of a personalized delivery service – so they can become their best selves, however they define it."

Each plan is tailored to include support for brain, mood, energy, sleep, immunity, digestive, aging, gender and maternal need states, the company said.

Only Me bundles together vitamin and supplement formulas in personalized daily packs that are designed to work together to help users achieve their wellness goals.

Tailored from its library of 37 supplements, Only Me’s service begins at $20 a month. Individual plan prices are based upon the total recommended products and dosages, the company said.

For those with specific health and wellness goals in mind, there are pre-packaged daily Quick Packs available for such needs as sleep, pre-natal, beauty and foundation.

"We want our customers to feel supported on every step of their health and wellness journey," Leite said. "That's why we enlisted some of the top nutrition professionals in the field, including registered dieticians, clinical nutritionists and wellness coaches, to provide our Only Me and Healthy Awards customers with access to expert knowledge that can empower them to achieve their goals. We are excited to give our customers a highly personalized experience, complete with trusted expertise that they can rely on."