thinkThin launches line of plant-based protein products

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thinkThin launches line of plant-based protein products

By Michael Johnsen - 07/07/2017

LOS ANGELES — As consumers shift toward plant based nutrition and with 36% of Americans eating a vegetarian meal at least once a week, thinkThin recently announced a new range of plant based protein products spanning from high protein bars to protein powders.

 

“Innovating in the nutrition and food space means we have to constantly evaluate ingredient and food sources. With the growing numbers of flexitarians and consumers actively incorporating plant based foods in their meals, we knew this was a space we could lean into that would complement our current product offerings," stated Michele Kessler, CEO thinkThin. "It was just a matter of understanding which combinations of plant-based sources tasted best while still delivering category leading nutritionals.”



Building on the recently launched thinkThin Protein & Superfruit bar line, which includes one vegan bar in a Lemon Cranberry Chia flavor, the following new thinkThin products are now rolling out to retail stores nationwide:'




  • Sea Salt Almond Chocolate High Protein Bar, which combines dark chocolate, roasted almonds and a hint of sea salt, and provides 13 grams of plant based protein and 5 grams of sugar;


  • Chocolate Mint High Protein Bar, with a chocolate mint flavored center covered in dark chocolate, and provides 13 grams of plant based protein and 5 grams of sugar;


  • Belgian Chocolate Protein & Probiotics Powder Mix, made with European cocoa, containing 20 grams of plant based protein, prebiotic fiber and one billion CFUs live probiotics per serving; and


  • Madagascar Vanilla Bean Protein & Probiotics Powder Mix, made with real vanilla bean and Madagascar vanilla flavor, 20 grams of plant based protein, prebiotic fiber and more than one billion live probiotics per serving.


 

Each of the company’s new Plant Based High Protein Bars and Protein & Probiotic Powder Mixes are crafted with no soy ingredients, and are GMO-free, gluten free and vegan.

 

Select flavors will be rolling out to retail stores nationwide, including Whole Foods Market, Kroger, Target and Walmart.