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thinkThin releases limited-time holiday flavors


LOS ANGELES - To satisfy consumer demand, thinkThin on Wednesday announced the return of its Protein and Fiber Bar seasonal flavor offerings, including top seller, pumpkin spice. Alongside the fan-favorite flavor, thinkThin will also introduce new coconut pecan pie for a unique twist on a classic fall flavor, and bring back its dark chocolate peppermint and holiday cinnamon flavors as well.

"I read our fans' comments, and I can tell you firsthand that we receive countless emails throughout the year asking us to bring back our holiday flavors, most specifically dark chocolate peppermint," stated Michele Kessler, president and CEO thinkThin. "When our passionate fans talk, we listen, and we're thrilled to not only bring back dark chocolate peppermint, but also increase the amount produced to satisfy those consumer cravings."

"Fall has shown the greatest numbers of launches for limited time menu additions which continue to feature pumpkin spice, peppermint, cinnamon and other comfort food flavors that drive emotional connections and resonate with consumer craveability," stated Darren Tristano, president of industry research firm, Technomic. "Technomic expects a continued proliferation of fall flavors as consumer appetite for them shows strong growth."

Each of thinkThin's seasonally inspired Protein & Fiber Bars offers 10 grams of protein and 5 grams of fiber in an individually wrapped 150-calorie bar. 


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