Tic Tac launches flavor-changing Mixers

SOMERSET, N.J. — Tic Tac recently rolled out a new addition to its line of mints — flavor-changing Tic Tac Mixers. The new sub-brand features two-flavored mints that will change flavors as they melt. 

 

“While the majority of the gum and mints category is focused on functional, breath-freshening benefits, we saw an opportunity to offer our consumers an unexpected surprise,” said Ferrero U.S.A’s Tic Tac category director Todd Midura said. “New Tic Tac Mixers mints may ultimately bring a little fun to our consumer’s day – it’s something new and different from the Tic Tac brand.” 

 

Tic Tac Mixers will be available in late June and will start with two flavors: cherry cola and peach lemonade.