UFC's Liddell starts sports nutrition company

LAS VEGAS Mixed martial arts fighter Chuck “The Iceman” Liddell of Ultimate Fighting Championship fame on Thursday his sports nutrition market through www.icemanrx.com.

“Several nutrition companies have approached me over the years to endorse a number of different products,” Liddell stated. “Some worked; some didn’t. So I decided to create my own brand. I recently put a team together to manufacture a patent-pending product that combines all of the ingredients that have worked for me, into a single, simple-to-use formula. It’s been designed so that any athlete can use this product and expect to see impressive gains in strength, stamina and recovery.”

A one-month supply of the pre- and post-workout formulas are selling on Lidell’s web site for $69.99.