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UL Consumer Products launches supplement verification program


CANTON, Mass. - UL Consumer Products on Tuesday announced the launch of its Verification Program for dietary supplements.


"Consumers want to trust what is in the product they are taking; retailers require assurance that the products on their shelves are of the highest quality; and suppliers need to provide that trust and assurance," stated Sajeev Jesudas, president of UL Consumer United States. "Recently, the dietary supplements industry has come under increased scrutiny. From a best practice perspective, an approach that drives transparency into industry quality assurance programs can help increase consumer knowledge, drive brand awareness and loyalty, and support bottom-line improvements. The UL Verification Program for dietary supplements is a major milestone for UL and a natural fit for an industry in transition."   


Clients who participate in the Verification Program and qualify based on the UL ClearView program guidelines may use UL's new Verified Mark on their products, packaging and promotional items. The UL Verified Mark provides third-party verification. The UL Verified Mark confirms that the ingredients listed on the label are in the product. 


"Extensive research revealed that a UL Verified Mark would be welcomed by the dietary supplements industry and many current UL clients have indicated they would place a high value on the opportunity to earn the UL Verified Mark," says Michael O'Hara, general manager of global nutraceuticals for UL. "Because UL plays such an important role in the marketplace as a safety certifier, the core of UL's business, the new UL Dietary Supplements Verification Program is designed and intended to enhance our current safety certification programs."


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