USA Today: Driven Sports bringing line extension of banned supplement to market

ARLINGTON, Va. - Driven Sports is bringing back to market a line extension of its one-time banned supplement Craze called Craze v2, according to a report published Wednesday by USA Today. 

 

Sports nutrition distributor Predator Nutrition confirmed that its first shipment of Craze v2 arrived Wednesday in a FaceBook post. 

 

USA Today reported that the supplement's introduction has raised eyebrows across the industry given the company's recent history. "A controversial maker of sports supplements, undeterred by a long-pending federal criminal charge, is poised this month to sell a new version of a popular workout powder pulled from the market in 2013 after tests found it contained a methamphetamine-like compound," USA Today reported. "Driven Sports, a New York-based firm run by convicted felon and supplement designer Matt Cahill, plans to begin selling Craze v2 in April in the United States and Europe, according to postings by the company on its Facebook page and Internet promotions by Predator Nutrition, a marketing partner in the United Kingdom."

 

The Food and Drug Administration last year requested a sit-down with Driven Sports to discuss all of the products the company plans to market in a warning letter concerning Craze. 

 

"I worry that we continue to see a stream of stimulants coming out of this same company," Steve Mister, president and CEO of the Council for Responsible Nutrition, told USA Today. "There are numerous ways under the statute that FDA could go after this company and this is a lack of willpower to enforce the law to protect consumers, this is not a fault with the law."