Vagisil's ‘Sex and the City’ spoof gets women talking about taboo subject

NEW YORK -- Combe has partnered with SheKnows Media to share a no-holds-barred video touching on the often times difficult-to-discuss subject of vaginal dryness. The video, titled "No Sex in the City," features four friends who have a frank conversation about something that affects more than 70% of women.  



The video features Combe's Vagisil’s OTC product ProHydrate in helping to both educate women around vaginal dryness and normalize that conversation.



"For us it was a combination of the prolific media reach that they have, an ability for them to say things we might not be able to say on national TV and the fact that they get what we're trying to do," explained Keech Combe-Shetty, co-CEO of Combe, on why Combe partnered with SheKnows Media in an interview with AdAge. "A lot of it is trying to normalize the conversation around vaginal health and intimate dryness."