Vicks hits market with a thermometer for millennial parents

MARLBOROUGH, Mass.- Kaz on Tuesday announced its entry into the connected health space with the unveiling of the new Vicks SmartTemp wireless smartphone thermometer. The first Bluetooth enabled thermometer from a major brand, the Vicks SmartTemp makes tracking multiple kids' temperatures easier with a companion app available for Android or Apple devices. 

 

"As a result of our team's extensive research, we know moms value accuracy and ease of use when shopping for a thermometer," stated Lara Peterson, VP of healthcare at Kaz USA. "We understand the challenges parents face trying to accurately remember their children's fever histories. We've combined the flexible features we know mom loves from our market leading digital sticks with the convenience of wireless automated temperature history tracking via our free companion App. Finally mom has all the accurate information she needs right at hand for a smarter doctor's visit."

 

By using the free Vicks SmartTemp App, individualized profiles can be created for each family member to store their detailed temperature history. The temperature readings are automatically populated from the thermometer via a wireless Bluetooth connection, while symptoms, medications and other notes can be added to help track an illness and as reference when sharing updates with a physician. 

 

The Vicks SmartTemp App also features Fever InSight guidance, which turns the screen of the mobile device a different color depending on the temperature reading. The screen will change from green to yellow or red as body temperature rises, respectively, to indicate no fever, moderate fever or high fever and to help caregivers better understand its meaning. Temperature readings and symptom notes can be exported via email for simple sharing with a family doctor, school nurse or other family member. Reminders can also be set up to help mom keep on track with Doctors' advice. These notifications prompt mom at a requested time with the prior dosage information for each family member, or provide a temperature notification at a requested time.

 

The thermometer has a suggested retail price of $24.99 and will be available at major pharmacy and baby retailers in September 2015.