Vitafusion, Diane Guerrero partner on fruit tree planting mission

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Vitafusion, Diane Guerrero partner on fruit tree planting mission

A new imitative is brewing between vitafusion Gummy Vitamins, The Fruit Tree Planting Foundation and actress Diane Guerrero.

Together, the companies plan to reinforce their commitment to support communities in need by planting 200,000 fruit trees by 2020.

"We are thrilled that actress and author Diane Guerrero and artist and activist, Ed Massey, have joined our mission this year, as they share the same passion of providing fresh, nutritious fruit to those who may not normally have access," Laurie Kirchner, the director of marketing at vitafusion said. "The Fruit Tree Project, along with adding new organic options to our gummy vitamin supplement offerings, are all part of our long-term commitment to healthy people, communities and the environment to have a positive impact on our planet now and in the future."

The first planting took place on May 16 at 366 Hewes Street in Williamsburg, Brooklyn, N.Y. Actress Diane Guerrero known for her roles on Netflix’s “Orange Is the New Black” and “Jane the Virgin,” discussed why advocating for good, fruitful nutrition is one of her top priorities.

Also featured at the first planting was the ‘Portraits of Hope’ fruit mural at Los Sures by Ed Massey, and a pop-up market that had fresh fruit and samples of vitafusion Organic.

"This cause is particularly close to my heart as I understand what it's like to grow up in a community with little access to good nutrition and fresh fruit/vegetables. Not only will the community be able to enjoy vital nutrition at arm's reach, fruit trees help sustain natural water resources, air pollutants are filtered so people can breathe easier, the soil quality improves, and communities can participate in everything from nutrition to farming together," Guerrero said. "This special planting produces nutrient-rich fruit, and further assists the community as they come together to enrich, develop and preserve a sustainable neighborhood now and for generations to come."

In addition, fruit trees have already been planted at public schools, city parks, community gardens, low-income neighborhoods, international hunger relief stations, and hurricane-stricken areas, the companies said.

"We believe the planting, growth of the fruits and the education that accompanies the process can be used to empower residents to be more conscious of their environment and help them consider healthy lifestyles," says Juan Ramos, Executive Director of Southside United HDFC-Los Sures.