The Vitamin Shoppe's new auto replenishment service includes sampling opportunity

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The Vitamin Shoppe's new auto replenishment service includes sampling opportunity

By Michael Johnsen - 08/14/2017

SECAUCUS, N.J. — The Vitamin Shoppe on Monday launched Spark Auto Delivery, a convenient and differentiated product subscription service that will allow customers to save on their favorite wellness items while receiving them on a flexible, automated shipping schedule.

"While the concept of auto delivery is not new to the industry, we have created a consumer-first subscription service that combines convenience and savings with engaging experiences," stated John Hnanicek, chief customer innovation and technology officer at The Vitamin Shoppe. "With Spark Auto Delivery, we are enhancing our customer's journey from product discovery to delivery by incorporating personalized elements and interactions designed just for them."

The Vitamin Shoppe is collaborating with Liquid Agency, a leading branding firm focused on creating holistic and innovative brand experiences, to design the service. "In a world where Amazon is challenging the retail norms, we employed Silicon Valley Thinking to design a subscription service experience for The Vitamin Shoppe that other retailers simply cannot replicate—by leveraging brand equities that are unique only to The Vitamin Shoppe and their customers," stated Dennis Hahn, chief strategy officer at Liquid Agency.

The program includes a built-in trial feature for new products. "Subscribers will experience the surprise and delight of discovery, delivered, when they receive a complimentary personalized sample box—four times a year—to help introduce them to new, innovative products and promotions that may be of interest," The Vitamin Shoppe noted.

Additional perks include complimentary, virtual wellness consultations with certified nutritionists and customized transformation plans to further help members achieve their personal goals.

By subscribing to Spark Auto Delivery, customers will receive 10% off of more than 1,000 participating products, guaranteed best prices, double Healthy Awards points, and free shipping in the continental United States. Subscribers will also enjoy convenient benefits such as flexible delivery, allowing customers to choose their own product shipping schedule, and hassle-free returns in-store and online.