The Weather Company renews Allergy Tracker collaboration with GSK Consumer Healthcare
NEW YORK — The Weather Company on Tuesday renewed its collaboration with GSK Consumer Healthcare and PHD Media Worldwide. As part of their continued relationship, Weather has introduced an enhanced Allergy Tracker, which includes increased personalization capabilities. The Allergy Tracker also delivers a comprehensive experience where all the variables around managing allergies is available in the same place, including current weather conditions, hyper-local allergy reports, expanded forecasts and editorial content.
“Allergens impact us in very different ways, as there are a variety of factors," stated Jeremy Steinberg, global head of sales, The Weather Company. "At The Weather Company, we are passionate about using data to deliver high-impact, individualized experiences for people to help in their daily planning and decision making. The refreshed Allergy Tracker, created in collaboration with GSK Consumer Healthcare and PHD Media Worldwide, will empower consumers to help them better understand and manage their symptoms this allergy season.”
“We have had a successful relationship with The Weather Company over the past three years, and this year’s enhancements to The Allergy Tracker are about helping allergy sufferers better understand the specific allergens that could impact their health and wellbeing, so they can take action to help reduce or prevent their symptoms,” added Theresa Agnew, chief marketing officer, GSK Consumer Healthcare. “By collaborating with Weather, we are able to tap into their scale and get the Allergy Tracker as well as the Flonase Sensimist Allergy Relief campaign in front of nearly a quarter billion consumers across the Weather properties. And, we are also able to further extend that reach by taking Weather’s innovative data targeting solutions beyond their properties, and applying that precise targeting to our entire campaign."
New enhancements to The Allergy Tracker include:
A personalized current conditions module, so users can easily access the essential information for managing seasonal symptoms;
A daily outlook, which includes previous day (when available), current day and seven-day forecast, as well as local allergy reports powered by hyper-local social sentiment data, current vs. historical pollen/breathing/mold allergen data and social sharing capabilities;
Custom editorial content including a dynamic infographic with tips for managing spring and fall allergies; and
An indoor allergy tracker and pollen hot spots chart, which can be personalized for each user.
The Tracker, with local allergen information, will be surfaced to users based on the user’s preferences, user’s location and historical engagement behavior data. Provided with this information, consumers are better equipped to manage their allergies – whether indoor or outdoor – and can take smarter preventative measures to make managing allergy season easier.
The Allergy Tracker, sponsored by GSK Consumer Healthcare’s Flonase brand, is available in The Weather Channel apps, weather.com, Flonase.com and select retailer sites.
The updated Allergy Tracker is part of GSK Consumer Healthcare’s and PHD Media Worldwide’s overall campaign to launch the new Flonase Sensimist Nasal Spray. As part of the campaign, GSK Consumer Healthcare will leverage Weather’s insights, predictive analytics and data-driven ad solutions.