Weis Markets strengthens diabetes offering through Omnis Health

NASHVILLE, Tenn. – Omnis Health recently announced that Weis Markets has agreed to add its line of Embrace products to their blood glucose monitoring planogram, including the EmbracePRO system, the EmbraceEVO system, and the EmbraceEVO Complete Gestational Diabetes Monitoring Kit.

 

To combat the recent reduction in competitive bidding, Omnis Health has launched the EmbracePRO into the retail pharmacy chain as a viable solution to the ever-changing reimbursement landscape for diabetes testing, the company noted. 

 

“Once previously available only to healthcare professionals, the EmbracePRO will help upgrade the diabetes category at Weis Markets," stated Cathy Pereira, EVP global sales and marketing, Omnis Health. "It addresses everyone’s needs. Value-conscious patients will benefit from a low-cost system that delivers the accurate, reliable results demanded by healthcare professionals. And at its acquisition cost, it provides an opportunity for retail pharmacy to maintain margins.” 

 

Included in the offering, the EmbraceEVO Complete Gestational Diabetes Monitoring Kit represents a diabetes category first and includes a nine-week supply of high-quality testing supplies. The kit features the company’s EmbraceEVO compact meter and includes 250 test strips, 300 lancets and a lancing device, among other testing accessories. 

 

Pharmacies adding the Omnis Health Embrace portfolio to their planograms will have access to Embrace Better Care, a continuum of care program that provides pharmacies the ability to develop a closer, more proactive connection with their customers with diabetes that was featured in the May ‘Diabetes in America’ supplement within USA Today. Members of the Embrace Better Care program have instant online access to information to encourage a healthy diet, safely exercise and understand how to maintain their glucose levels. 

 

In addition, they’ll have access to pharmacy-specific, money-saving coupons for Embrace brand test strips and ancillary diabetes management products. 

 

At the heart of Embrace Better Care program is the free EmbraceIt app. EmbraceIt helps create an even more robust customer connection by putting enhanced tools and resources in the palms of the customers’ hands. With the geo location and push notifications built into the app it creates an effective way to drive the customer back to the pharmacy where they previously purchased their Embrace brand of products.

 

“Retailers are recognizing that Omnis Health has emerged as a value-segment leader in the diabetes category,” Pereira said. “As retail pricing in the category continues to rise while at the same time insurance co-pays increase and high deductible plans become more prevalent, the need for a high-performance, low-cost product is critical. As we add even more value with programs like Embrace Better Care and the EmbraceIt app, it becomes an easy decision to add our products to the planogram.”