Outshine debuts dairy-based frozen bars


Outshine is expanding beyond frozen fruit bars.

The Oakland, Calif.-based company is rolling out a brand new dairy-based line — Simply Indulgent Bars.

“The Outshine brand strives to help our consumers shine brighter from the inside out with our refreshingly real frozen fruit bars,” brand manager Joanna Komvopoulos said. “Our new collection of Simply Indulgent bars are a good source of protein made with the goodness of real milk, providing the indulgence of a dairy-based frozen snack with the simple ingredients and delicious taste expected from Outshine.”

Made with milk, each bar contains 5 g of protein available in four flavors — strawberry, mango, chocolate and coffee, which has about 20 mg of caffeine per serving.

“We are excited to expand our fruit-based portfolio with the release of two brand new flavors, chocolate and coffee, for those looking for even more indulgent yet better-for-you options without compromise,” Komvopoulos said. 

The bars are also made with non-GMO ingredients and do not contain high fructose corn syrup, artificial flavors, sweeteners, colors, rBST or gluten, the company said.   

Available in six-count boxes of single flavors, Outshine Simply Indulgent Bars will retail for $4.69 in the frozen aisle in April.