Outshine, Tajín launch sweet, tangy frozen fruit bar

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Outshine, Tajín launch sweet, tangy frozen fruit bar


Summer is finally here and through a new partnership, Outshine Snacks and Tajín International are looking to launch a frozen treat that's perfect for the season.

“Since day one, Tajín has been committed to creating a family-friendly brand, combining the highest quality ingredients that bring out the flavor in foods and beverages, and especially creating a unique taste on fruits, vegetables and other healthy and tasty snacks,” said Javier Leyva, Tajín International's director for the United States. “We are dedicated to partnering with iconic U.S. brands to bring new, exciting flavors to the market. We're proud to collaborate with Outshine snacks within Dreyer's Grand Ice Cream, a company that shares our passion for high-quality products and family values, to enable more American consumers to enjoy the unique taste of our product.”

The new Outshine Mango with Tajín is a frozen fruit bar that contains the sweet and tangy pairing of mango with a sprinkle of chili-lime seasoning.

“Outshine is continuously innovating to bring new refreshing and delicious flavors and experiences to our fans. That's why we've partnered with Tajín to bring a new twist on the classic combo of mango and chili lime,” Meg Sutula, marketing manager at Outshine Snacks, said. “We hope families love Outshine Mango with Tajín bars as much as we do!”

Consumers can find Outshine Mango with Tajín at grocery stores nationwide, including Walmart, Safeway and Meijer.