OFF! partners with The Weather Channel to provide in-app mosquito forecast
As summer's higher heat and humidity nears, people prepare for an influx of mosquitoes. To help individuals and their families better protect themselves from mosquitoes, The Weather Company and its flagship consumer brand, The Weather Channel, has teamed up with OFF! to bring local mosquito forecasts to The Weather Channel app.
Launched in the United States in 2022, Brazil in 2023 and Canada in 2024, OFF!Cast Mosquito Forecast predicts mosquito behavior and populations to help consumers better plan summer activities and optimize their outdoor time.
Through The Weather Company's newly launched data and insights platform, The Weather Engine, OFF! brand is enhancing its OFF!Cast Mosquito Forecast from SC Johnson's Center for Insect Science with weather data and analytics from The Weather Company, to include a mosquito index in The Weather Channel app.
Incorporating more than 15 billion climate data points and real-world mosquito data from 5,000 locations, the OFF!Cast Mosquito Forecast combines entomology research on local mosquito species with detailed weather data inputs to predict mosquito populations and activity levels by ZIP code. Historic activity patterns, varying weather conditions and weather and climate factors are accounted for when building these regional models.
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Now leveraging The Weather Company's deep meteorological expertise, enhanced datasets include historical and forecast temperature, humidity and precipitation for predicting mosquito sources, as well as forecast conditions that drive day-of mosquito activity.
By integrating OFF!Cast Mosquito Forecast into The Weather Channel app, millions more consumers can now get into a routine of checking their local mosquito and weather forecasts simultaneously across multiple platforms. For those who already depend on the OFF!Cast Mosquito Forecast, it continues to be available on OFF.com, but now with improved weather data from The Weather Channel.
The OFF!Cast tool also will be visible in The Weather Channel app's new experience on iOS. Check out the Daily tab and Outdoor Activity tabs for camping, hiking, golf and gardening for an at-a-glance risk level – low, medium, high, very high, severe – of mosquito activity based on local weather conditions for today and the days ahead.
To know mosquito risk for the area, sign up for weekly forecasts on the OFF.com website or from within the OFF!Cast tool on The Weather Channel properties.
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When weather conditions are ripe for heightened mosquito activity, OFF! will share relevant, informative messaging on The Weather Channel digital properties and beyond.
"Mosquito activity is very dependent on weather patterns," said Tom Mascari, principal entomologist with SC Johnson's Center for Insect Science. "Checking the weather and local mosquito forecasts for the week can improve people's ability to prepare themselves to spend time outdoors."
"As weather patterns change and increasingly impact the health of both people and businesses, innovative teams like the OFF! brand are using weather intelligence and factoring changing weather conditions into how they help consumers from the start," said Sheri Bachstein, CEO of The Weather Company. "This partnership is a natural fit, and the inspired innovation by both companies turned a trove of trusted, scalable data into invaluable insights to activate across a business, helping people understand their mosquito risk and plan ahead for mosquito protection."