Pebbles Cereal ventures into ice cream

Now fans of Pebbles Cereal can enjoy the taste and flavors they love in a frozen form.

The Lakeville, Minn.-based company is rolling out two new ice cream launches — Fruity Pebbles and Cocoa Pebbles light ice creams.

Made with fruity cereal milk, the Fruity Pebbles ice cream contains rice cereal bits coated in fruity flavors and a fruity swirl.

On the other hand, the Cocoa Pebbles option is made with chocolate and cereal milk light ice creams that have been swirled together with chocolatey rice cereal pieces.

“Fans of Fruity and Cocoa Pebbles cereal who also savor the milk at the bottom of their bowls are going to love these new Fruity and Cocoa Pebbles light ice creams,” Amy Brothers, the Pebbles cereal brand manager at Post Consumer Brands said. “As a brand that has inspired kids and kids-at-heart for 50 years, we thought it would be fun to churn fans' favorite flavors into a frozen treat that will take the Pebbles cereal eating experience to a new level.”

Both launches contain 150 calories per a two-third cup serving and come in 48-oz. containers that retail for $5.99, as well as a 14-oz. size for $2.99.

Pebbles light ice creams will be available in the freezer aisle of retailers nationwide beginning in February.