Pepsi, Peeps drop limited-edition marshmallow cola

There’s a new way to enjoy the taste of Peeps candy.

The brand has partnered with Pepsi on a line of beverages that channel the flavors of its marshmallow candies.

Pepsi x Peeps, the brainchild of the two brands, comes in bright yellow, pink and blue 7.5-oz. mini cans, and features a flavor combination of cola and marshmallows, the companies said.

“After what has been a very difficult year, many consumers are looking for new things to smile about.  So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola. This Pepsi x Peeps collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” Todd Kaplan, vice president of marketing at Pepsi said. “We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”

To celebrate the launch of this limited-edition beverage, the brands are rolling out the #HangingWithMyPeeps sweepstakes, which invites interested parties to showcase how they are enjoying their favorite springtime activities in a socially distant manner via Twitter and Instagram.

Prizes include a limited-edition three-pack of the Pepsi x Peeps beverages, as well as a collector’s package of the product.

“The Peeps Brand always finds great joy in teaming up with partners to bring our beloved marshmallow flavor to fans in new and exciting ways, which is why we’re thrilled to collaborate with Pepsi on this limited-edition Pepsi x Peeps beverage leading up to the Easter holiday,” Peeps brand manager Caitlin Servian said. “We look forward to seeing how fans express their Peepsonality as part of the #HangingWithMyPeeps sweepstakes and hope they enjoy this sweet new cola offering.”