Newcomer Pure & Natural is rolling out in February a cleansing bar and the packaging takes eco-conscious living to a new level in the mass market.
The bar is 98 percent natural, hypoallergenic, paraben-free and enriched with pure glycerin. The unique packaging, comprised of 100 percent post-consumer paper, is embedded with baby’s breath seeds that can be planted.
The cleansing bar is one of three products in the brand’s collection, which also includes a body wash and liquid hand soap that have 100 percent recyclable packaging.
Walgreens is promoting general merchandise and personal care products with its 'Big Joy. Little Prices' campaign.