Pharmacy Technology

Over-the-counter and health-and-beauty care marketers have been struggling to find ways to harness the communication power of pharmacy to help them build their brand equity. The path to achieve this goal has been for consumer packaged goods companies to develop pharmacy programs designed to educate and capture the attention of pharmacists so that pharmacists may communicate and educate their patients about their products at the point of decision-making.

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated to work like the eyes, with three bio-inspired attributes. Drug Store News caught up with Chris Huels, senior brand manager for lens care at Bausch & Lomb, to talk about the company’s launch plans.

Drug Store News: What is the media plan supporting the launch of Biotrue this fall?

WHAT IT MEANS AND WHY IT'S IMPORTANT The USA Today article highlighting nurse-managed centers as one “innovative” program that could help fill the primary care physician void is important because it underscores the important role that nurse practitioners play in delivering quality healthcare services.

(THE NEWS: Nurse-managed centers may fill primary care physician void. For the full story, click here)