BiPro USA unveils new whey protein flavor

EDEN PRAIRIE, Minn. -- BiPro USA has added a strawberry flavor to its line of whey protein isolate powders.

With the new flavor, BiPro now has protein powders in the following varieties: unflavored, French vanilla, chocolate and strawberry.

BiPro's strawberry iteration stays true to the brand's clean label. The product contains just six ingredients, 90 calories per serving and zero grams of sugar. Just like every other BiPro flavor, strawberry carries 20 grams of protein per serving and is NSF Certified for Sport, ensuring that it is free of banned substances. The product is naturally sweetened and naturally flavored with real strawberry pieces.

"Formulating a strawberry protein powder that is clean, has minimal ingredients and tastes great was a major undertaking," said Polly Olson, vice president of sales, marketing and new business development. "You can see real pieces of dried strawberries in the powder which explains its wonderful smell. It provides exactly what athletes have come to expect from our brand and we're incredibly proud of the product we've created."

When BiPro USA launched in 2004, the brand only carried an unflavored protein powder. French vanilla and chocolate flavors were released in 2013. After strawberry's release, more exciting products are set to be announced in 2016.