Nix launches first-ever lice tracker

TARRYTOWN, N.Y. -- Just in time for back-to-school season, Prestige Brands is launching the first-ever and only data-driven lice tracker. 

The Nix Lice Tracker is an easy-to-use online tool that combines retail data and crowdsourced outbreak reports from parents and school nurses, as well as Google Trends data to develop a real time map of where lice outbreaks are occurring.

"Unlike the flu and chicken pox, lice outbreaks are not tracked by the CDC because lice are an infestation, not a disease," said Albert Hwang, vice president, marketing at Prestige Brands, Inc. "Nix has developed the first-of-its-kind Nix Lice Tracker, an innovative tool that enables parents and school nurses to track and prepare for lice outbreaks in their community."

The Nix Lice Tracker can be found online at nixlice.com/lice-tracker and is optimized for mobile devices.

Additionally, Nix recently launched pesticide-free Nix Ultra, a safe and effective over-the-counter system that eliminates both traditional and super lice, as well as their eggs.