Pharmacy plays key role in chronic care

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Pharmacy plays key role in chronic care

By David Orgel - 02/03/2018
Chronic care management has become an all-consuming topic for retail pharmacy. It has moved beyond a niche industry topic to a high-profile, national conversation that involves healthcare costs, government policy, emerging technologies and, most importantly, daily life for millions of consumers.

The pharmacy industry is now debating next steps in chronic care management to identify strategies that support the best outcomes and sustainable business models for an era of value-
based reimbursement.

[caption id="attachment_582200" align="alignleft" width="165"]Chronic care moderator Andre Persaud Andre Persaud[/caption]

“Today we have the majority of the population with a chronic care condition, rising costs in our system, our population living longer, changing policy, increased consumerism, emerging technologies and the real possibility of disruptive entry into the pharmacy business,” said Andre Persaud, a business advisor and senior industry executive with 25 years of retail and drug store experience. “What an exciting time to be discussing chronic care management.”

Chronic care management was the focus of a panel moderated by Persaud at the recent DSN Industry Issues Summit in New York City, at which much of the discussion centered on challenges related to diabetes, and the role pharmacy can play in keeping patients healthy.

To see a PDF of this story as it appeared in print, click here. 

“If we can keep the patients at the center and keep the focus on their needs, we’re going to have success,” said Crystal Lennartz, chief pharmacist at Health Mart. “As pharmacists, we know we touch the patient 12-plus times a year more than a primary care provider does, so how can we use those touches to really empower the patient to make a difference?”

Key role of the pharmacist
Community pharmacy can play an important role in filling gaps created by primary care shortages, said Becky Dant, director of professional services at Issaquah, Wash.-based Costco.

“There are a lot of disease states that pharmacists are capable of managing, including blood pressure, hypertension and diabetes,” she said. “If we’re involved with the healthcare systems in our communities and have agreements with those systems, we can manage some of these less complicated patients to goal, and refer them back to the provider when they’ve been titrated to goal on their blood pressure medications or their diabetes medications.”

[caption id="attachment_582201" align="alignright" width="151"]Leon Nevers HEB Leon Nevers[/caption]

Leon Nevers, director of business development and procurement at San Antonio-based H-E-B, pointed to the need for new business models to better address chronic care.

“I think in the future we’re just going to have to shift from volume transactions — and honestly, we’re already evolving into that — by discussing things like health clinics and new diabetes management tools and different things that are going on in the industry,” Nevers said. “We’re going to have to be reimbursed for that and manage the data and show outcomes.”

Having the ability to prescribe certain medications is an important component for pharmacists as they play bigger roles in chronic care, according to Earth City, Mo.-based Medicine Shoppe International vice president Todd Treon.

 

“The community pharmacist is engaging and playing a more important role,” he said, citing activities that include more collaboration with physicians and sharp growth in the level of screenings. “I think as you look ahead to how that paradigm will shift, it goes to prescriptive authority. Arguably, you now have 38 states where there’s some level of prescriptive authority that’s available to the community pharmacy. That enables them to extend as a point-of-care destination.”

Technology’s impact on diabetes
Marcus Silva, director of U.S. marketing and analytics at BD Medical–diabetes care, said the extreme prevalence of diabetes and the staggering costs — more than a billion dollars globally in the short term — create an opening for solutions from technology.

“It’s no surprise we’re seeing advances in technologies,” he said. “We’re seeing wearable devices that can connect to CGM, connect to smart meters, connect to healthcare professional offices, even connect to paying members’ iPhones through an app. These advances give us hope that someday we could potentially eradicate the complications and burdens associated with diabetes. And we do know that to truly maximize patient outcomes, you want to marry the advances in technologies to best-in-class fact-to-face counseling.”

Becky Dant, Todd Treon Brahim ZabeliGiven that chronic diseases overwhelmingly impact the elderly, technology for this segment of the population needs to be as user-friendly as possible, Tampa, Fla.-based Smart Meter vice president of sales Brahim Zabeli said.

“The elderly are the least likely to be able to use a connectivity tool,” he said. “They’re the least likely to be able to use a smartphone or be willing to understand how it works. The trick is to make the technology very, very easy. Without that, there’s not going to be any adoption.”

Pharmacists are giving more thought to how their roles integrate with their larger organizations’ efforts to address such chronic care diseases as diabetes. In the grocery channel, the opportunities to reach beyond the prescription counter include marrying pharmacy guidance with resources on the food side of the store.

“In the grocery environment, we have opportunities to learn more about nutrition as pharmacists, or bring in nutritionists as experts to help our patients shop through the store,” Dant said. The goal is to “help patients make better food decisions, be able to better identify healthy choices — whether it’s snacks or meals — and help them with preparation.”

Pharmacists are taking a somewhat different tack in the independent channel, which differs from grocery in aspects that include a smaller front end, Lennartz said.

“So it’s less about the interaction with the front end, and more about curated products and services to meet the needs of the patients,” she said. “One of the ways that we’ve really seen our Health Mart pharmacies go the last mile is not just with in-home delivery, but in-home services, such as comprehensive medication reviews, so they can meet the patient where they are.”

Identifying solutions on the OTC side
Pharmacy also has a role to play in diabetes beyond the prescription counter when it comes to the OTC side of the store, executives said.

Crystal Lennarts, Marcus Silva, Becky Dant

“People with diabetes who inject insulin tend to visit the store three times more than the average shopper,” Silva said. As a result, pharmacists have an opportunity to “educate them on ways to better manage their therapy, which typically results in the purchase of more things within the walls of the pharmacy that can help improve their self-care.”

Moreover, patients are more likely to patronize more of the store if pharmacies spur loyalty, both through financial incentives and outstanding service, Zabeli said.

“To the degree that

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