Retailers explore new technologies before improving current sites

LEXINGTON, Mass. A new benchmark report from RSR Research found that retailers are holding back on investing in improving consumers’ online shopping experience while they explore next generation eCommerce Web 2.0 technologies.

“Today, retailers can no longer assume that their sites are able to easily handle increased holiday volume or that customers will stick around to wait for a web page to load,” stated Nikki Baird, managing partner at RSR Research. “Delivering quality web experiences while using advanced web technologies is now a competitive necessity.”

“Bear in mind that adding new features or tools (especially those using web 2.0 technologies or delivered via third parties) can impact the performance of both the web site and customers’ online experiences. Retailers looking to ensure that all users have the optimal experience, regardless of location, connection or browser, should therefore test and monitor their own site performance and benchmark against their competitors and industry leaders,” commented Steve Rowen, RSR Research partner/analyst.