State officials in Colorado promote immunization in campaign

DENVER — State health authorities in Colorado are promoting immunization to parents through a broad media campaign.

The Colorado Department of Public Health and the Vaccine Advisory Committee of Colorado, a coalition of vaccination research and policy leaders, announced Thursday the “Immunize for Good” program, which they described as a way to communicate to parents vaccinating their children that they’re making the right decision and preventing serious illnesses.

The campaign includes a website, ImmunizeForGood.com, where parents can upload video and written testimonials, as well as billboards and radio announcements. It also includes online videos on YouTube, such as “The Bathroom Tango,” a humorous video in which a mother tries to protect her daughter from germs in a public restroom.