Teva launches campaign for affordable health care

2/11/2009

WASHINGTON The world’s largest maker of generic drugs announced Tuesday the launch of a nationwide campaign to push for more affordable health care.

Teva Pharmaceuticals USA said that the Year of Affordable Healthcare campaign was meant to commemorate the 25th anniversary of the Hatch-Waxman Act of 1984, which created the regulatory pathway for the generic drug industry.

“With a new administration and Congress, and so many Americans concerned by the economy, this is the right time for federal action to increase access to health care through smart policy,” said Teva North America president and CEO William Marth in a statement. “As a leader in the generics industry, Teva will highlight the fact that reducing the cost of health care does not mean reducing the quality of health care.”

The campaign includes regional forums to gauge voters’ priorities for healthcare reform, new media initiatives to engage consumers, polls conducted throughout the year on Americans’ opinions about health care and outreach to healthcare leaders.

The campaign coincides with a poll of doctors by Epocrates showing that increasing numbers of Americans are skipping doses of medications in order to save money.

The campaign’s Web site is www.yearofaffordablehealth.com.

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