Pillsbury enters cookie aisle with soft-baked treats
There’s a new way to enjoy the classic taste of Pillsbury cookies.
The Minneapolis-based brand is making waves in the cookie aisle by rolling out its new Soft Baked Cookies line.
Already baked, the ready-to-eat sweets are made from a blend of real butter and shortening, and come in four flavors, including chocolate chip, confetti, sugar with drizzled icing and peanut butter with chocolatey drizzle.
“Pillsbury is a beloved baking brand that has been around for more than 100 years, but its products have never been in the cookie aisle until now,” Jeff Caswell, president of General Mills snacks division said. “While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred. We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.”
Each package of Pillsbury’s Soft Baked Cookies contains 18 cookies and are currently available at Walmart stores and Walmart.com. The treats will roll out to other retailers starting in April.