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01/22/2021

The Pioneer Woman, Zavida collab on coffee line

The Pioneer Woman is expanding her empire.

Ree Drummond is embarking on a partnership with Zavida Coffee Roasters on a premium coffee line.

“Mornings come very early on our ranch,” Drummond said. “Coffee is one of my favorite things about rising and shining, and I love to sip it all day. My coffee line with Zavida Coffee Roasters includes both high-quality coffee beans and single-serve cups in both flavored and non-flavored blends that I think you will absolutely love!”

Featuring a selection that ranges from flavored blends to ground coffee beans and single-serve cups in three varieties — Up & At ‘Em, Saddle Up and Giddy Up.

“At Zavida, we’re all about great tasting coffee — and we’re excited to bring our passion for combining the world’s best coffees with unique flavors to the Pioneer Woman brand. Our team crafted these blends to be enjoyed both hot and cold-brewed, so Ree’s fans can indulge in her favorite treats one steamy (or iced) cup at a time,” Charles Litterst, chairman at Zavida Coffee Roasters said. 

Blends found within the line include hazelnut vanilla, cinnamon rolls, toffee crème brûlee, caramel fudge brownie, pecan pie, French vanilla, pumpkin spice and spicy cowgirl.

“We are thrilled to be partnering with Zavida Coffee Roasters to bring The Pioneer Woman Coffee to retailers nationwide,” Jeffrey Cohen, co-chairman at Earthbound said. “This partnership marks the continued expansion in an important category for the brand, food, to bring the most popular flavors from Ree’s recipes into her fans' homes.”

Currently, The Pioneer Woman coffee single-serve cups are available for purchase at Walmart.com, Amazon and Zavida.com. The ground coffee beans will be available in the spring, and the full line of beverages will hit retailers nationwide later this year.

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