Piping Rock's Pink partners with National Breast Cancer Foundation
Piping Rock’s new vitamin brand Pink is partnering with the National Breast Cancer Foundation to give back to patients undergoing breast cancer treatment. The brand will build and donate HOPE Kits, which contain such comforting items as a tumbler, fuzzy socks, unscented lotion, tea, lip balm and a handwritten inspirational message from the women who work with Pink.
As a brand created by women, Pink said that part of its mission is empowering women beyond their health-and-wellness goals. The partnership with NBCF is meant to help focus on the overall well-being of women by donating the HOPE Kits as tangible expressions of comfort and encouragement.
Pink’s marketing team packed the kits personally and mailed them to patients nationwide. Because the pandemic prevented them from packing together, the team held a virtual kit-packing party via Zoom.
“Preparing the HOPE Kits and writing messages to our sisters undergoing treatment was an unforgettable experience for myself and everyone in the Pink family,” said Kimberly Vigliante, Piping Rock senior vice president of wholesale sales and marketing. “Our brand was founded on the principle of women supporting other women – we wanted to let these women know how incredibly strong and brave they are, and that they’re not alone.”
Anyone undergoing treatment for breast cancer can sign up to receive a HOPE kit. With 1-in-8 women affected by breast cancer, NBCF said the waitlist for a kit regularly has roughly 2,000 people.
“When we launched the program in 2016, we had no idea it would take off as quickly as it did or how important these kits would be to those receiving one,” said Becca Epperley, Manager of Charitable Giving & Strategic Partnerships at NBCF. Last year, NBCF delivered more than 7,500 HOPE Kits to breast cancer patients.
“When you’re going through a diagnosis like cancer and going through treatment, it can feel very isolating,” Epperley said. “We’re so grateful to our amazing partners like Pink who are hosting parties because without them, we could not send out as many kits as we do.