Pop-Tarts get a salty, sweet makeover

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Pop-Tarts get a salty, sweet makeover

11/20/2019

Pop-Tart lovers rejoice.

The Battle Creek, Mich.-based company is taking a sweet and salty approach to snacking with the new Pop-Tarts Pretzel.

Featuring the classic sweetness of the toaster pastries, the new launch also features slight saltiness from a pretzel crust and comes in two flavors — chocolate and cinnamon sugar.

"Pop-Tarts is always ingeniously creating new ways to enjoy familiar, loved foods," Joe Beauprez, the marketing director for Pop-Tarts said. "With the debut of Pop-Tarts Pretzel, we've fixed a snacking staple, and added two more delicious options to our line-up of flavors."

Those interested in purchasing Pop-Tarts Pretzel are going to have to wait until January 2020, when it hits retail shelves nationwide for the suggested retail price of $3.49.  

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