Pringles adds heat to sour cream and onion chips

Pringles is putting a fiery twist on traditional sour cream and onion potato chips.

New from the Battle Creek, Mich.-based company are the Scorchin’ Sour Cream and Onion snacks, which feature bold tangy flavors.

This new snack chips also contain a hint of spice that builds over time, due to its inclusion of smoky cayenne pepper.

“We know that unique and spicy flavors are the top two things zillenials look for when trying new snacks, and those qualities happen to be a specialty of ours at Pringles,” Gareth Maguire, senior director of marketing at Pringles, said. “The debut of Pringles Scorchin’ Sour Cream and Onion gives a kick to the classic tangy and zesty Pringles flavor, and gives those looking for some spice in their life another reason to enjoy the new Scorchin’ collection.”

Consumers can find Pringles Scorchin’ Sour Cream and Onion chips at select retailers nationwide.