Pringles brings roasted turkey flavor to chip form

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Pringles brings roasted turkey flavor to chip form


Looking for that turkey taste without having to actually roast a turkey?

Well, Pringles is looking to cater to that craving by launching the limited-time offering of roasted turkey chips.

The Battle Creek, Mich.-based company looks to capture that fresh-out-the-oven, roasted turkey flavor that has become synonymous with Thanksgiving, the brand said.

In addition to having the chips hits shelves across the nation, the company is also offering turkey insurance that pays out in Pringles’ roasted turkey chips.

On Nov. 27, consumers living in New York City, Chicago and Los Angeles can enter for a chance to get the chips delivered to their door by sharing past or present horror stories using the #Pringles and #TurkeyInsuranceEntry hashtags.

"We said to ourselves, 'If we've managed to capture perfect, fresh-out-of-the-oven roasted turkey flavor in a Pringles crisp, and we don't use it to save people from their nasty-out-of-the-oven turkey fails, then who are we?'" Gareth Maguire, the senior director of marketing for Pringles, said. "After two years of proving the power of a crisp-based feast with the Pringles Thanksgiving Dinner Kit, the time for a full-size roasted turkey can and Pringles turkey Insurance has come."

Consumers can find the Pringles roasted turkey chips at stores nationwide for a limited time.

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