Pringles caters to Halo fans via Moa Burger chips

The limited-edition Pringles Wavy Moa Burger chips feature garlic, sweet ginger, chili pepper, red pepper and beef flavors.
3/5/2021
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Pringles is entering the gaming world of Halo.

To do just that, the chips brand is attempting to figure out what the video game’s Moa Burger’s taste like.

In the world of Halo, Moa’s are flightless bird-like creatures with two legs, wings and scales, and also feature a lizard-like head.

Through a partnership with the video game, the consumable brand is rolling out Moa Burger flavor chips, which feature a blend of garlic, sweet ginger, chili pepper, red pepper and beef flavors, the company said.

“The Halo-verse has one of the greatest fan bases within the gaming world, so we had to create a flavor that would deliver on a taste fans could previously only imagine — the famous ‘Moa Burger,’” Gareth Maguire, senior director of marketing for Pringles said. “We pride ourselves in creating insanely accurate flavor combinations, and this was a fun one to develop. While Moa Burger has a flavor that appeals to everyone, we expect this to be enjoyed — and maybe even collected — by Halo fans.”

The limited-edition Pringles Wavy Moa Burger chips will be available exclusively at Walmart stores and Walmart.com beginning this month.

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