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Pringles’ latest flavor embodies Wendy’s spicy chicken sandwich

5/20/2021
a can of food

Pringles is bringing the flavors of a popular Wendy’s meal to the chip aisle.

The brand worked with the fast-food company to launch the new Pringles Wendy’s Spicy Chicken chips.

“Our partnership with Wendy’s is a match made in flavor-heaven, so we’re thrilled to have another collab with an equally talked about, fan-favorite menu item,” Gareth Maguire, senior director of marketing for Pringles said. “Following the enthusiasm for Pringles Baconator, we knew we had to challenge ourselves and perfectly capture the flavor of another popular menu item. The debut of Pringles Wendy’s Spicy Chicken provides a crunchy, unnecessarily genius way to enjoy the spicy, juicy deliciousness of the #1 hands down best chicken sandwich in the U.S. … in a single crisp.”

Created to replicate the spice blend that the sandwich has become synonymous with in a chip format, the snack is a limited-edition launch that will only be available while supplies last, the company said.

In addition, each can of the chips comes with a code on the seal that unlocks a free spicy chicken sandwich that can be redeemed via a mobile order at the fast-food chain.

“Pringles Wendy’s Spicy Chicken crisps perfectly encapsulate everything fans have come to know, love and expect from Wendy's iconic chicken sandwich.” Carl Loredo, chief marketing officer for The Wendy’s Co. said. “Wendy’s fans can now enjoy our insanely flavorful Spicy Chicken Sandwich in their crisps to satisfy taste-buds until their next restaurant visit.”

Consumers will be able to find the limited-edition Pringles Wendy’s Spicy Chicken at retailers nationwide beginning in June.

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