Products to Watch: 5 standout new products from August

Another month means another slew of new products that Hamacher Resource Group’s new product team had to sort through in order to pick up-and-coming products that have promise. In August, the team evaluated 130 new products, 32% of which were OTC, 36% of which were wellness products and 32% of which were beauty products. What follows are the five standouts identified as having big potential on the shelf.

1. Debrox Swimmer’s Ear Drops
The folks at Prestige Consumer Health Care are expanding the offerings of its Debrox brand with the Debrox Swimmer’s ear drops. The product is designed to relieve discomfort from water-clogged ears with isopropyl alcohol 95% as the main ingredient in a 5% anhydrous glycerin base. 

2. Gillette Treo Disposable Razor
With Gillette still aiming to deliver the best possible shave, it is including those who can’t shave themselves among people it wants to reach. The Treo disposable razor is designed for use by a caregiver shaving another individual. The handle contains shave gel and a divot that provides comfort and control for caregivers  and the person they are caring for.  

3. Gold Bond Ultimate Age Defense Neck and Chest Cream
Antiaging products are trending, with the 55-plus female demographic expected to grow by 9.9% in the next five years and the baby boomers accounting for 70% of the country’s disposable income. Gold Bond Ultimate Age Defense Neck and Chest Cream is looking to capitalize on that, with a formulation meant to leave skin healthier and younger looking. The product’s seven fortified moisturizers, ceramide-rich complex and hyaluronic acid are meant to help improve the appearance of lines and creases. 

4. Airborne Good Rest Gummies 
Combining immune support and sleep support, RB’s Airborne has introduced Airborne Good Rest Gummies. The gummies are formulated with vitamin C and 13 other vitamins, minerals and herbs. The product also contains L-theanine, an amino acid that is found in green tea and is meant to promote relaxation.   

5. MidNite Gummies 
Mylan’s MidNite brand is bringing a combination of a trendy delivery method and an in-demand ingredient to stores. The MidNite Gummies are a drug-free sleep aid that contain 3 mg of melatonin and a proprietary blend of herbs to help consumers fall asleep. The product is sold in 36-count bottles of cherry-flavored gummies. dsn