Products to Watch: Hot launches from January 2020

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Products to Watch: Hot launches from January 2020

By David Salazar - 02/21/2020

The year started with no shortage of new products. Manufacturers leapt into a new decade with their latest products, releasing 394 new products in January. Of those new products, 57% were in the beauty category, 36% were wellness focused and 7% were OTC offerings. 

Rising to the challenge of evaluating all of these products, Hamacher Resource Group’s new product team pored over each item in order to highlight five that managed to stand apart from the crowded pack. They were:

1. Dentek Cross Flosser Floss Picks
Dentek continues to release products meant to make oral care easier. The Prestige Consumer Healthcare brand introduced Dentek Cross Flosser, X-shaped floss picks that are designed to tightly hug teeth in an effort to remove more food and plaque by maximizing surface area contact. Dentek said it guarantees the fluoride-coated floss will not break.   

2. Old Spice Ultra Smooth Deodorant, Fresh Start 
One of the most iconic men’s deodorant brands continues to innovate while responding to trends. The Procter & Gamble brand’s Ultra Smooth deodorant is an aluminum-free product that also launches the Smooth collection. The dye-free product, which is available in a 3-oz. stick, has been tested by dermatologists.   

3. AllerLife Daily Wellness Support Sleep Capsules
Sanofi’s AllerLife brand debuted a supplement tailored to help allergy sufferers and provide sleep support. The drug-free daily supplement contains melatonin to help fight the inability to fall asleep and pairs it with turmeric, astragalus root, and a blend of vitamins C and D and zinc. The AllerLife Daily Wellness Support Sleep Capsules are sold in 20-count bottles. 

4. Non-Drowsy Claritin Chewables Tablets, Cool Mint 
Chewables continue to be a popular formulation, and Bayer’s Claritin allergy relief brand has brought to market a chewable for adults that has the same benefits as a 24-hour Claritin tablet. The chewable, available in cool mint, is formulated to provide an immediate and lingering cooling sensation to help with such allergy symptoms as an itchy throat. The product is sold in 24-count boxes. 

5. Earwax MD Drops
Ear care brand Eosera continues to build out its offerings with Earwax MD Drops. The drop version of its popular Earwax MD product uses dual-action technology that is meant to help clean and clear the outer ear canal. Earwax MD drops are designed to work in 15 to 30 minutes, and the company highlights its formula, which it said is different than other ear care products on the market. The drops are sold in 15-ml dropper bottles.