Promising products that hit shelves in October
In October, Hamacher Resource Group’s new product team assessed 150 products that were introduced. Of those, 14 were OTC offerings, 91 were wellness products and 45 were beauty innovations. From the crowded pack, HRG identified five that piqued interest based on earning potential and novelty. They were:
1. Theraworx Relief for Joint Discomfort and Inflammation
Theraworx is expanding its product line from its flagship muscle cramp and spasm relief products. The Avadim Health brand has unveiled Theraworx Relief for Joint Discomfort and Inflammation, a foam product the company said has been clinically proven to relieve arthritic, inflamed, sore or overused joints.
2. Secret with Essential Oils Invisible Solid, Lavender and Eucalyptus
Procter & Gamble’s Secret line is looking to capitalize on consumer interest in essential oils with its new invisible solid antiperspirants, which incorporate essential oils to deliver up to 48 hours of protection. HRG highlighted the lavender and eucalyptus scent, but there are three other fragrances, all of which are dye- and paraben-free.
3. Huggies Special Delivery Diapers
Designed as a super-premium option for parents, Huggies Specialty Delivery Diapers are made of plant-based material that is free of parabens. The Kimberly-Clark brand’s latest product, which is free of fragrances and elemental chlorine, also aims to be trendy by featuring stylish designs.
4. Head & Shoulders Tea Tree + Mint Complex 2-in-1
Another entry from a P&G brand caught HRG’s attention this month. Head & Shoulders launched a shampoo and conditioner combo infused with tea tree oil and mint meant to help hydrate and cool and relieve scalp discomfort. The product also is designed to moisturize the scalp, while leaving a refreshing scent.
5. Stretch Patch Scar Patch+ for Normal Skin
SkinGreat’s Stretch Patch is a heat-powered hydrogel patch that is infused with lotion and is meant to help produce collagen and keep skin healthy. The Stretch Patch Scar Patch+ is designed to stay on for up to 10 hours and improve the look of scars, even skin tone and smooth the surface of the area being treated in a mess-free way.