Purple Carrot launches single serve frozen meals

Purple Carrot’s offerings are expanding beyond its e-commerce subscription plant-based meal kits.

The Boston-based company announced that it is launching a line of plant-based, single-serve meals in the frozen aisle at Whole Foods Market.

“As more and more consumers are seeking to add plant-based options to their weekly routines but aren't ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” Andy Levitt, founder and CEO of Purple Carrot said. “From the beginning, Purple Carrot has been dedicated to creating incredible plant-based meals that even non-plant-based consumers will love, and our new frozen line is no different.”

Developed in partnership with Conagra Brands, the brand is launching four single-serve meals, including Plant-Based Meatball Marinara made with Gardein Meatless Meatballs, Maple Chipotle Veggie Bowl, Sweet Corn Elote Bowl and Fiesta Pepper Bowl made with Gardein Beefless Ground.

“We are excited to partner with Purple Carrot on this endeavor,” Tara Rozalowsky, VP/GM at Conagra Brands said. “They have built a large, successful direct to consumer model for plant-based meal solutions and together, we plan to take that equity across the retail space, increasing the access points for flexitarians and plant-based lifestyle enthusiasts to have complete meal solutions, including frozen options that are entirely plant-based, vegan and non-GMO comfort foods.”

Each Purple Carrot single-serve frozen meal will retail for $5.29, and be available at nearly all Whole Foods Market locations across the nation.