Q&A: Conduit Brands’ Poli discusses the company’s collaborative approach
Conduit Brands might be a new name in the industry, but its team possesses a wealth of experience to the industry and a collaborative approach executives believe sets it apart.
The company’s president and founding partner, Matt Poli, knows the industry well, with a resume that includes time at Johnson & Johnson within the McNeil Consumer Healthcare division where he held various sales and marketing leadership positions. He also spent eight years at The Emerson Group building its marketing client service business.
DSN: What would you say are some of the biggest challenges for CPG brands and how has that changed during your time in the industry?
MP: I think, overall, determining how to approach the dramatic shift in the marketplace is a huge challenge for all of us. E-commerce was already tipping and as we all know COVID-19 has accelerated consumer behavior. Many brand owners have anxiety when looking at how they are playing “catch up” and adding the resources needed in meeting the consumer’s need while the channel hasn’t scaled for their business yet. Then add on the complexity of needing to apply a functional skill set that is new to their culture.
It’s about managing their time to plan the long-term vision in the face of the day-to-day operations. There are so many aspects to sustaining a brand, internally and externally. Leaders need to make critical decisions in a very competitive market that enables short term success while laying the foundation for long-term sustainable growth.
Resource decisions are critical, whether these resources are employees, technology or hiring a capability. Filling these gaps at the right time with the right resources can be stressful.
This is where Conduit Brands is a valuable partner — as a broad-based organization we provide solutions across pivotal organizational functions, seamlessly working with our clients, and providing them the time and flexibility to plan & execute flawlessly.
Our purpose is working with people in enabling success that is greater than they could ever expect. We do this by leveraging our commercial experience, tireless dedication to the client’s goal achievement and by listening to their needs rather than imposing what we think they need.
I am excited about the team we have assembled, the current work we are doing and what the future holds for Conduit Brands, the people we will meet and the results we will celebrate jointly with our clients.
DSN: Where can people learn more about Conduit Brands?
MP:We’d love to hear from the folks out there who read this Q/A. They can go to www.conduitbrands.com to learn more about us, follow us on LinkedIn (conduit-brands-llc) to see our work, or feel free to set up a conversation with me by emailing me, [email protected]