Q&A: TRI is redefining the first aid category with innovative new products that go beyond traditional wound care
Geolyn Gonzalez, vice president of sales and marketing at Total Resources International, shares the company’s history and rollout of new products.
First aid and emergency preparedness company Total Resources International is looking to the future of the category and developing a new generation of products. Drug Store News recently spoke with Geolyn Gonzalez, vice president of sales and marketing, to talk about the company’s legacy and to get an update on the company’s future product introductions.
DSN: What are the prospects and growth potential for the products in the SILVEX line?
GG: The SILVEX family continues to grow and spread awareness in this space. With our INSIDE/OUT campaign, which promotes optimal health inside and outside of your body, Nano Silver Immuno Boost strengthens immunity by supporting your gut health. SILVEX Wound Gel provides a topical solution to address all the aforementioned injuries while accelerating the skin’s natural healing process and preventing infections. We offer a combo of our all-natural silver solutions on Amazon — FSA/HSA eligible. Also launching soon is SILVEX Nano Silver Wound Wash and SILVEX Immuno Drops with manuka honey for sore throats.
DSN: Is there anything new we can look forward to from Be Smart Get Prepared next year?
GG: We are launching an easy and convenient refill program for our OSHA ANSI/ISEA first aid kits called REGISTER, REMIND, REFILL. The program is to REGISTER your kit online, and we will REMIND you via email when to REFILL your kit. Consecutive reminders are sent 30, 15 and seven days before expiration. When you register, you get 10% off your refills.
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Overall, we look forward to spreading awareness and connecting to our consumers. The biggest opportunity is to make first aid relevant through education.
Our purpose and intent is to change the mindset of consumers to be proactive instead of reactive. This is our legacy … Be Smart Get Prepared.