Rebbl adds immune support to plant-based elixir beverages

Rebbl is looking to aid the immune health of consumers.

To accomplish that goal, the brand is launching an immunity support line of its plant-based elixir beverages.

Made with such herbs and adaptogens as ashwagandha, maca and reishi, the added immune support comes baker’s yeast beta-glucan, which is flavorless, the Emeryville, Calif.-based company said.

“We have been working on adding immune support to our products since long before COVID struck. Consumers, even pre-COVID, had a high level of interest in supporting their immune health, but we were not willing to compromise the taste and integrity of our best-selling drinks without careful development and proven research. It took time for us to perfect our blends,” said Bonnie Neulight, CMO and chief innovation officer at Rebbl said. “I’m very excited to announce the launch of our product improvements today, now that we are all ready to get back out into the world and become our healthy, active selves again.”

Available in reishi chocolate, turmeric golden-milk, vanilla protein and dark chocolate protein, the beverages are certified organic, free of GMOs, soy, dairy and gluten, and packaged in bottles that are made from recycled plastic, the company said.

Consumers can find Rebbl Immunity online at Rebbl.com, as well as at Amazon.com, Instacart, Whole Foods Market, Sprouts, Natural Grocers, Safeway, Albertsons, Fred Meter, King Soppers, Ralphs, H-E-B, Wegmans, Meijer, Hannaford, Stop & Shop and select Target stores.