Red Bull channels summer flavors via dragon fruit beverage

Red Bull is putting a sweet, summer spin on its energy drinks.

The Santa Monica, Calif.-based company is launching a new limited-edition flavor — Summer Edition Dragon Fruit.

Consisting of a bright magenta color, the beverage features notes of red berries, plum and florals, the company said.

Available in an 8.4-fl.-oz. size and 12-fl-oz. cans sporting a matte green color, Red Bull Summer Edition Dragon Fruit will hit Walmart shelves on March 29 and expand its availability to other retailers nationwide beginning April 26.