Reese’s Puffs teams up with Angel Reese to release limited-edition cereal
This fall, Reese’s Puffs cereal is announcing a new collaboration with the “Double-Double Queen” and all-around dual threat Angel Reese. Reese’s Puffs said it is proud to celebrate Angel’s talents in both basketball and fashion as an ode to the brand’s classic dualities like chocolate and peanut butter.
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In the coming weeks, the basketball all-star and fashion icon will be featured on limited-edition Angel X Reese’s Puffs cereal boxes, showcasing four back-of-box designs. The release will be followed by a fashion collaboration later this year.
“I’m so excited to partner with such an iconic brand. Not only does this fulfill my childhood dream of being on a cereal box, but there couldn’t be a better fit for me to join forces with than Reese’s Puffs cereal,” said Angel Reese. “This collaboration is such an honor, and I can’t wait for fans to get their hands on the cereal box and see what’s next in this partnership.”
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Angel, a forward with Chicago, is already making a name for herself in her rookie season after a record-setting collegiate career. Off the court, Angel is a trend-setting fashion icon, dropping signature collections with many household brands and sporting eye-catching pre-game looks.
“Reese’s Puffs cereal believes that two is always better as one, and Angel is the perfect partner to demonstrate just that as she authentically owns both of her passions and inspires others to do the same,” said Brandon Tyrrell, senior brand experience manager at General Mills. “Reese’s Puffs cereal has become synonymous with cultural relevance after partnering with some of the most influential and inspiring artists, musicians, designers—and now athletes—and fans are going to eat this one up.”
Angel X Reese’s Puffs cereal boxes are available at retailers nationwide for $5.69 while supplies last.