Retail Clinics

HYDERABAD, India — Indian generic drug maker Dr. Reddy’s Labs has launched a generic treatment for seasonal allergies, the company said Tuesday.

Dr. Reddy’s announced the launch of levocetirizine tablets in the 5-mg strength. The drug is a generic version of UCB’s and Sanofi-Aventis’ Xyzal.

Levocetirizine had sales of about $238 million during the 12-month period ended in September 2010, according to IMS Health.

WOONSOCKET, R.I. — CVS Caremark has named Helena Foulkes, who is widely regarded as one of the most visionary marketers in modern drug store retailing, to the newly created position of EVP and chief healthcare strategy and marketing officer.

In the new role, Foulkes will bring together the company's capabilities in enterprise branding, communications, community relations, charitable giving, healthcare-reform strategy, government relations and marketing into one integrated organization in an effort to deliver even better business results and stronger partnerships.

CAMP HILL, Pa. — A decision by the Food and Drug Administration to lower the age at which patients can receive a vaccine for shingles opens the door for pharmacists to administer it to more patients.

Rite Aid said Tuesday that pharmacists at more than 2,100 of its stores now could vaccinate patients ages 50 years and older with Merck’s Zostavax (zoster vaccine live) thanks to the FDA’s approval of the vaccination for patients in that age group. Previously, it was only approved for patients ages 60 years and older.

BRENTWOOD, Tenn. — The Little Clinic has opened a new location inside Kroger's new Marketplace store in Shelbyville, Tenn., according to a local news report.

The opening marks the 11th clinic in the area.

"Being part of a brand-new Kroger Marketplace allows us to increase accessibility of our services for those who will enjoy the many offerings at this store," Tim Pruitt, divisional VP of The Little Clinic, was quoted as saying.

MANHATTAN BEACH, Calif. — Shortly after announcing the launch of its weight-loss system for men, Sensa is introducing a fruity lineup of energy-enhanced vitamin drinks.

Sensa Quench, available in orange crush, pink grapefruit and berry splash flavors, is a sugar-free drink mix that when added to 12 oz. of water includes a powerful blend of natural ingredients to energize, help increase the metabolism and hydrate, according to the company.

The Sensa Quench weight-loss system is available in a 30-pack for $39.95.

WASHINGTON — Menthol-flavored cigarettes are the latest target for tobacco opponents, according to published reports.

Reuters reported Friday that a committee of advisers to the Food and Drug Administration said in a report that banning mentholated cigarettes would benefit public health. Under legislation adopted in 2009, most flavored cigarettes already are banned.

CHICAGO — Between 1965 and 2007, the number of people with a pack-a-day habit significantly declined, as did the number of people who smoked 10 or more cigarettes a day, according to a study in the March 16 issue of the Journal of the American Medical Association.

LITTLE ROCK, Ark. — SB 437, a bill passed Wednesday by the Arkansas House by a vote of 60-31, introduces a number of new issues to the debate on whether or not pseudoephedrine and similar ingredients should be sold behind the counter or by prescription only.