Albertsons expands natural own brand line into non-foods

Press enter to search
Close search
Open Menu

Albertsons expands natural own brand line into non-foods

By Michael Johnsen - 04/05/2018
As customers continue to pursue real food and natural products that are free from artificial ingredients, Albertsons earlier this week announced that it is expanding its exclusive Open Nature brand into non-food categories and expects to release more than 240 new Open Nature products in 2018.

In January, the company announced that it would introduce more than 450 new products under its O Organics line in 2018. Together, Open Nature and O Organics comprise $1.4 billion in sales.

Albertsons plans to introduce Open Nature home care products this year, which follows the recent releases of Open Nature goods in both the baby and pet food categories. Open Nature’s pet food offers both grain and grain-free options.

“We know that our customers want high-quality, clean and more natural products at affordable prices,” Geoff White, president own brands, Albertsons, said. “Whether it’s for their spouse, child or pet, we know how important it is to feel good about the food they feed their family and the products that come into their homes. We’re more committed than ever to offering customers that experience, which is why we are excited to introduce a wider variety of Open Nature products and expand the brand’s free-from approach into non-food categories.”

Open Nature launched in 2011 with approximately 100 products and a vision to provide customers with access to simple and flavorful food. Since then, more and more customers across Albertsons' banners are enjoying Open Nature food products because they are free from 110 ingredients that consumers of natural products want to avoid, such as antibiotics, MSG-type ingredients, nitrates and preservatives like sulfites and benzoates.

Open Nature meats are free from preservatives and added hormones.

Other Albertsons own brands include Signature Select, Lucerne, Primo Taglio and Value Corner. The company’s lineup of own brands products achieved more than $11 billion in sales in fiscal year 2017.