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Brandless bringing pop-up store to New York City

An online no-brand retail start-up that sells no-name home staples — mostly at $3 a pop — is bringing its concept to life in New York City.

The company will open the doors to its pop-up store in New York City’s Meatpacking dDistrict between Oct. 24 to Nov. 4. The “Pop-Up With Purpose” experience, which will feature more than 350 items priced at $3 or less, is designed to encourage shoppers to taste and trial merchandise.

In addition to browsing the company’s entire assortment, which will be displayed on floor-to-ceiling fixtures, customers will be introduced to new product releases, and can purchase a “Best of Brandless” bundle curated and packed specifically for New York City visitors. The store also will feature tasting flight menus; a full-tasting wall of non-GMO, organic and vegan snacks; a fair-trade coffee experience; and a clean beauty lounge, among other services, according to the company.

The store also will highlight Brandless’ purpose-driven mission through interactive storytelling features. For example, every time a customer makes a purchase online or makes a social post using #BrandlessLife while the pop-up is open, the company will donate one meal through its partnership with Feeding America.

“We want people to experience #BrandlessLife, which extends beyond the products to a movement centered on simple, fair prices,” said Tina Sharkey, co-founder and CEO of Brandless.

This is the company’s second pop-up experience. The e-commerce start-up debuted a pop-up store in Los Angeles from May 1 to May 13. While the store displayed the company’s products, no merchandise was for sale. Instead, the location featured free samples, and live and online streamed content.

The New York City location is expected to be double the size of the Los Angeles pop-up store, according to Brandless.
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