HRG eliminates space constraints with wall-mountable planogram

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HRG eliminates space constraints with wall-mountable planogram

By Michael Johnsen - 01/24/2018
Hamacher Resource Group developed an innovative solution to help a local community pharmacy group, Hayat Pharmacy, improve the shoppability of their stores that have minimal front end space.

The Waukesha, Wis.-based firm helped Hashim Zaibak, owner of Hayat Pharmacy, and his team find a way to offer patients a broader array of health and wellness products than could be physically stocked in the space available. HRG custom-developed a large format, wall-mountable planogram for each store, depicting images of the products as they would appear on shelf, organized by category, for customer selection.

“Hashim is a forward-thinking pharmacist and business owner that is genuinely dedicated to serving the community," Dave Wendland, vice president, strategic relations and member of the owners group at Hamacher Resource Group, said. "His willingness to tackle a problem that some would just accept as unsolvable because of existing limitations, speaks to his drive to provide a more well-rounded wellness offering to his customers.”

HRG category analysts conducted research to find an appropriate product assortment for each location so Hayat pharmacists could then hand-select the items to meet the needs of the location’s patrons as well as include items they most often recommend. The large-format planogram is accompanied by a guide with product details that the pharmacists may use including item ingredients, directions and warnings. The products depicted in the planogram are kept in stock at the location, behind the pharmacy counter. HRG has created large-format planograms for three Hayat locations, and will complete them for several additional Hayat pharmacies by the end of 2018.

Zaibak approached HRG in early 2017 with the goal of meeting the consumer healthcare needs of his customers of these smaller format stores, as well as improving front-end sales.

“I’m very proud of our HRG category team and their collaboration with Hayat to come up with the right-sized departments, optimal product assortment and then merchandise the 'shelves' to make it easy for shoppers to navigate. Hayat customers have had a positive reaction to the large-format planograms, so much so that after our single-store test, Hayat management told us that ‘all their pharmacies want one,’” Wendland said.